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Tumblr Sensation 'Text From Dog' Digs Up Book Deal
By Stephanie Mlot
July 24, 2012 05:44pm EST
The effort to repurpose Web hits into other entertainment formats continues, pulling Tumblr blog Text From Dog into the mix with a new book deal.
The site, which publishes mock conversations between a dog and his owner, inked a deal Monday with the U.K.'s Headline Publisher—the company's "first ever Tumblr book tie-in," industry watcher The Bookseller tweeted.
Headline's new humor title will bring the site's recounting of messages sent between October Jones and his dog Cooper to shelves Oct. 25, The Bookseller reported.
"October and Cooper have been brightening up our days for months and we could not be more thrilled to be working with them," publishing house executive Sarah Emsley said in a statement. Emsley, Headline's deputy publishing director, bought the book at auction from Curtis Brown book agent Gordon Wise.
The blog was cooked up by animator Joe Butcher, and has gained more than 100,000 Tumblr fans and 40,000 Twitter followers, Bookseller said.
Other online sensations have spurred books, including Twitter-feed-cum-TV-flop $#*! My Dad Says, the Feminist Ryan Gosling blog, and Dear Photograph, a blog exhibiting pictures within pictures. These stories tend to rely heavily on images, with little text, though Text From Dog will inevitably mix the two with its iPhone-reminiscent "screenshots" of canine-to-human conversations.
Not everyone is a fan of the adaptation process, though, including TechCrunch's John Biggs, who counts himself among the Text From Dog fans, but argued that the fun of the story is visiting the website for a quick laugh, then moving on.
"This isn't a Dickens serialization," Biggs writes. "This is some dude who is good at faking texts from a dog."
According to Butcher's Curtis Brown profile, his cartoon counterpart is also an English animator, with a mutt who sleeps 22 hours a day and counts among his hobbies painting, texting, and crime fighting.
The book, a Garfield tale for the technology generation, will contain more than 100 new texts between October and Cooper not yet available on the blog.
http://www.pcmag.com/article2/0,2817,2407594,00.asp?kc=PCRSS03069TX1K0001121
By Stephanie Mlot
July 24, 2012 05:44pm EST
The effort to repurpose Web hits into other entertainment formats continues, pulling Tumblr blog Text From Dog into the mix with a new book deal.
The site, which publishes mock conversations between a dog and his owner, inked a deal Monday with the U.K.'s Headline Publisher—the company's "first ever Tumblr book tie-in," industry watcher The Bookseller tweeted.
Headline's new humor title will bring the site's recounting of messages sent between October Jones and his dog Cooper to shelves Oct. 25, The Bookseller reported.
"October and Cooper have been brightening up our days for months and we could not be more thrilled to be working with them," publishing house executive Sarah Emsley said in a statement. Emsley, Headline's deputy publishing director, bought the book at auction from Curtis Brown book agent Gordon Wise.
The blog was cooked up by animator Joe Butcher, and has gained more than 100,000 Tumblr fans and 40,000 Twitter followers, Bookseller said.
Other online sensations have spurred books, including Twitter-feed-cum-TV-flop $#*! My Dad Says, the Feminist Ryan Gosling blog, and Dear Photograph, a blog exhibiting pictures within pictures. These stories tend to rely heavily on images, with little text, though Text From Dog will inevitably mix the two with its iPhone-reminiscent "screenshots" of canine-to-human conversations.
Not everyone is a fan of the adaptation process, though, including TechCrunch's John Biggs, who counts himself among the Text From Dog fans, but argued that the fun of the story is visiting the website for a quick laugh, then moving on.
"This isn't a Dickens serialization," Biggs writes. "This is some dude who is good at faking texts from a dog."
According to Butcher's Curtis Brown profile, his cartoon counterpart is also an English animator, with a mutt who sleeps 22 hours a day and counts among his hobbies painting, texting, and crime fighting.
The book, a Garfield tale for the technology generation, will contain more than 100 new texts between October and Cooper not yet available on the blog.
http://www.pcmag.com/article2/0,2817,2407594,00.asp?kc=PCRSS03069TX1K0001121
