The shock element of the collar is a static shock which is quiet unpleasant. Yes I have tried it on myself!! Not the nicest thing I have experienced!! and have to say it does give a sting. When should you use the collar? The point of the collar again is to Best dog shock collar deter your dog from misbehaving or follow your command. The idea behind this is that your dog will learn and associate the vibrate or sting of the shock with your commands.